About Otonum
OTONUM is a customer intelligence platform with an integrated loyalty engine. It helps organizations understand how their customers behave, decide where to act, and turn those decisions into targeted campaigns and rewards. OTONUM is developed and maintained by Vertical Ascendant, Inc., a company focused on customer engagement solutions.
With OTONUM, organizations can:
- Understand customer behavior from the data they already collect, such as purchases and interactions.
- Identify high-value customers, engagement opportunities, and signs of disengagement.
- Act on those observations through targeted campaigns, rewards, and loyalty mechanisms.
- Measure campaign performance and how customers respond to it.
Loyalty is one of the levers available in the platform, not its sole purpose: it is the way OTONUM turns customer understanding into concrete action.
Why Otonum?
Most organizations already hold valuable customer data in their point-of-sale, e-commerce, or mobile systems. That data is often fragmented, and it rarely tells them on its own which customers matter most, which ones are drifting away, or which actions actually change behavior.
OTONUM closes the gap between data and action:
- Collect customer activity from your existing systems through the API.
- Analyze that activity to understand engagement and customer value.
- Act with campaigns and rewards such as points, cashback, and vouchers.
- Measure the results to refine the next campaign.
Products
OTONUM is composed of two complementary products. Insights helps you understand your customers; Rewards gives you the means to act on that understanding. Each product can be used on its own, and the capabilities available to your organization depend on your subscription and integration.
| Product | Role |
|---|---|
| Otonum Insights | Analyze customer behavior, understand engagement, and review campaign performance |
| Otonum Rewards | Manage loyalty programs, campaigns, points, cashback, and rewards |
Key Features
The features below are grouped by what they help you do. Customer data, loyalty, and reward operations are exposed through the OTONUM REST API described in this documentation; analysis and measurement features are delivered through the Otonum applications.
Customer data and engagement
| Feature | Description |
|---|---|
| Enrollment | Enroll members individually or in bulk |
| Activities | Submit customer purchases and interactions for processing |
| Member history | Retrieve member balances and transaction history |
Loyalty and rewards
| Feature | Description |
|---|---|
| Points | Members earn and redeem points from purchases and interactions |
| Cashback | Cashback credits calculated on eligible transactions |
| Vouchers | Create, validate, and cancel discount vouchers |
| Advanced Loyalty | Multi-tier programs, memberships, and personalized rewards |
Analysis and measurement
| Feature | Description |
|---|---|
| Customer analysis | Behavioral and engagement analysis, available in Otonum Insights |
| Campaign reporting | Campaign performance review, available in the Otonum applications |
Platform Architecture
Otonum exposes a REST API secured by API key authentication. Your existing systems (POS, e-commerce, mobile app) communicate with Otonum API to:
- Enroll members into loyalty program
- Submit purchases for reward processing
- Redeem vouchers or points at checkout
- Retrieve balances and transaction history
The API documented here covers member, activity, reward, and voucher operations. Analysis and reporting capabilities are delivered through the Otonum Insights and Otonum Rewards applications and are not necessarily exposed through the same endpoints. Refer to the API Reference for the operations currently available.
All responses are returned as JSON. Base URL for all API calls is:
| Badge | Base URL |
|---|---|
| 🚀 Production | https://api.otonum.io |
| 🧪 Sandbox | https://api.sandbox.otonum.io |
See Changelog for full history of changes and new capabilities.