About Otonum
OTONUM is an intelligent loyalty and rewards platform designed to help organizations of all sizes improve retention, increase engagement, and grow revenue. OTONUM is developed and maintained by Vertical Ascendant, Inc., a company focused on innovative customer engagement solutions.
| Metric | Outcome |
|---|---|
| Increase in customer retention | +85% |
| Time saved on campaign management | 70% |
| ROI on loyalty campaigns | +60% |
| Retention cost vs acquisition | 5x lower |
Why Otonum?
76% of customers expect personalized experiences. 84% stay loyal to brands that offer a loyalty program. Yet 1 in 3 SMBs loses more than 20% of its customers each year without noticing.
OTONUM addresses these challenges by providing a complete API platform that enables organizations to:
- Launch and manage personalized loyalty campaigns
- Automate reward distribution (points, cashback, vouchers)
- Get actionable insights on customer behavior and campaign performance
- Integrate easily with existing POS, e-commerce, mobile, or web systems
- Predict churn risk and target at-risk customers automatically
Products
| Product | Description |
|---|---|
| Otonum Rewards | Manage loyalty programs, campaigns, and member rewards |
| Otonum Insights | Behavioral analytics, churn prediction, and automated recommendations |
Key Features
| Feature | Description |
|---|---|
| Points | Members earn and redeem points from purchases and interactions |
| Cashback | Automatic cashback credits calculated on eligible transactions |
| Vouchers | Create, validate, and cancel discount vouchers |
| Advanced Loyalty | Multi-tier programs, memberships, and personalized rewards |
| Enrollment | Enroll members individually or in bulk |
| Reward Engine | Reward personalization and churn prediction support |
| Analytics | Real-time balances, transaction history, and campaign reporting |
Platform Architecture
Otonum exposes a REST API secured by API key authentication. Your existing systems (POS, e-commerce, mobile app) communicate with Otonum API to:
- Enroll members into loyalty program
- Submit purchases for reward processing
- Redeem vouchers or points at checkout
- Retrieve balances and transaction history
All responses are returned as JSON. Base URL for all API calls is:
| Badge | Base URL |
|---|---|
| 🚀 Production | https://api.otonum.io |
| 🧪 Sandbox | https://api.sandbox.otonum.io |
See Changelog for full history of changes and new capabilities.